Lenskart, which has a great name in selling eyewear online, also has more
than 100 offline stores in 66 cities at present. Peyush Bansal, CEO and founder of Lenskart said that more than 5000
people walk into these stores every day, with almost 50% of them making a
purchase. The company gets its lenses produced from Delhi and Noida, and gets
its frames manufactured from China, Italy and Korea. Delhi produces around 5000
lenses everyday and Noida produces 20,000! Even after such enormous production,
it still wants to set up two more manufacturing plants on the outskirts of
Noida.
Lenskart has raised somewhere around Rs. 200 crore till date and is
expecting to grow to Rs. 3000 crore in the next five years. For this, it is
aggressively expanding its offline reach all over the country and wants to open
around 2000 franchise stores within this period. It is believed that there is
great advantage of having offline stores. This is because it can reach out to
more customers efficiently and reduces the return rates because the customers
check the product before buying; thus, making it beneficial for both customers
as well as the company.
To raise the number of its customers, it came up with a strategic free home
eye check-up campaign, out of which 70% of the efforts resulted into sales. If
you also want to buy eyeglasses, sunglasses and contact lenses, then you can
also consider purchasing from this renowned store. Visit Discount Mantra - India’s best
online offers and coupons store to avail Lenskart coupons so that you
can get great deals and discounts on your online purchase. You can also subscribe to the newsletters
to get the latest offers and coupons from various online stores delivered to
your inbox.
