OYO Rooms, with 3200 hotels, is present in 118 cities across the country.
In its two years of presence, it has recently taken the initiative of launching
its first television campaign to reach out to more customers, believing that
television is the best medium to promote a brand with its widest reach to the
audience. The cost of their campaign is somewhere between Rs. 15 to 20 crores.
Conceptualized by BoringBrands, these commercials are highlighted with a
sense of humour. Anshul Sushil, CEO and co-founder of BoringBrands believes
that humour is something that connects with the consumers emotionally and sells
well. Its tagline 'Aur Kya Chahiye' clearly states that OYO Roomsoffers the users with everything they need for a comfortable stay.
OYO is not a single hotel; it is a set of hotel services offered to
consumers. Abhinav Sinha, Chief Operating Officer of OYO Rooms confirmed that
every hotel has to incur a cost to standardize the property and bring it up to
their mark, only after which it becomes eligible to be a part of OYO Rooms. The
team has also considered safe, sound and secure stay for women and has launched
OYO WE, a chain of hotels exclusively for women travelers with only women
staff at their service.
For booking your rooms with standardized services at great discounts and
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